Audience & Environment Profiles

EYE believe in the power and effectiveness of Out-of-Home advertising

EYE Insights is dedicated to demonstrating accountability in the Out-of-Home industry. Via innovative world studies such as Neuro Imaging and Eye Tracking, along with over 10 years of ad awareness and audience studies, EYE supplies their clients with comprehensive, cutting-edge resources defining our audiences. EYE’s audience insights cover Flyers, Shoppers, Drivers and Students, looking into their behaviours, mindsets, profiles and interactions with Out-of-Home formats.

	NEURO IMAGING EYE’s commitment to accountability and understanding audience behaviour is unwavering. This Neuro Imaging project follows the global Eye Tracking project and contributes to understanding the value of exposure in EYE environments. It will build understanding around what context retail and aviation environments have on engagement with advertising. Click on image for more information.
	EYE TRACKING – Eye – Study (Asia Pacific) A first of its kind in Out-of-Home audience measurement, studying the viewing behaviour of actual students in an on-campus environment in Auckland New Zealand. Study commissioned by EYE to gain first-hand insight into tertiary students’ engagement with advertising media in the on-campus environment
	EYE TRACKING – Eye Fly (UK & Asia Pacific) EYE is committed to providing accountability across all the environments in which the company operates. The UK Eye Tracking study is the third in the company’s global roll- out of the Eye Tracking work and its second study looking at viewing behaviour within the airport environment. Observations made of real passengers give an unprecedented insight into airport media consumption.
	Eye Tracking – Eye Shop (USA) Following EYE’s Shopper Profile study, the company commitment to accountability and understanding Shopper behaviour remains unwavering. This Eye Tracking study contributes to the value of mall media by building the understanding of attributes that different formats and combinations have in different areas of the mall (precincts). The study will provide a new layer of information to share with the marketplace and gain headspace about mall media – this is information buyers don’t already have, as well as it being an intriguing technology.