"With Eye Tracking, we see first-hand where the consumer looks, what maintains their attention and all the elements affecting their visual experience during their journey through an environment"
- Greg Barnett, Customer Experience Manager, Access Testing
The Eye Tracking tool is available on our website. Click here to view.
Eye Tracking
Eye Tracking was derived from a series of studies across Singapore, New Zealand and United Kingdom. Participants, who were not aware of the purpose of the study, wore glasses fitted with two cameras; one tracked the pupil movements of their eyes and the other recorded the actual environment and advertising panels they were passing. Overlaid one on the other, the footage enables us to see exactly what caught consumers attention in different environments and locations.
Delivering accountability in Out-of-Home advertising
The Eye Tracking results are from a series of studies commissioned by EYE and conducted by Access Testing to gain first-hand insight into how individuals engage with EYE’s advertising media.
Revolutionary study
The series is a first of its kind in Out-of-Home audience research to understand real behaviour in real environments using real-time travellers in the airport environment and attending students in the campus environment.
Cutting-edge technology
Built-in cameras on glasses recorded participants’ eye movement and field of vision simultaneously, delivering accurate and insightful results
The Eye Tracking results on engagement and frequency viewing measures across different types of advertising panels will be summarised in the Eye Tracking tool and will be available on our website.
With this tool our clients be able to select a precinct, format and size to compare viewing engagement and viewing frequency differences.
For more information and frequently asked questions on Eye Tracking:
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