Welcome to EYE Have a Heart

The EYE Have a Heart program demonstrates EYE’s commitment to support various community groups, charities and not-for-profit organisations. While EYE has long supported community initiatives and worthwhile causes, the establishment of the EYE Have a Heart program will further demonstrate EYE’s long-term commitment to caring for the communities within the regions in which EYE operates.

Selection criteria for the EYE Have a Heart program will be based on alignment with EYE’s community partnership policy and evaluated on a case-by-case basis. 

2011 initiatives

Kicking off on Valentine’s Day 2011, EYE USA is once again utilising its network of Eyelites in malls across America to support local causes on behalf of their clients and the Out-of-Home industry. The four charities supported by the initiative this year are the American Heart Association, Susan G. Komen for the Cure®, New York Cares and the Big Sister Association of Greater Boston. EYE donated ad space in 90 malls, all featuring each charity’s unique cause and message. A special thanks to our partners, Venture Printing and Squeaky Clean for helping to make this program possible.

Click here for the press release on this initiative.

Throughout the years EYE has supported the following organisations and charitable events:

Australia and New Zealand
Eye Foundation, Get Reel, Headspace, Kids Help Line, Merivale/MAYDAY Murdoch Children’s Institute, St George Foundation, Sports and Tourism Youth Foundation, Earth Hour and the Big Issue Magazine.

United Kingdom
Retail Trust, MacMillan Cancer Support “World’s Biggest Coffee Morning”, Project RED

United States
Ad Council, Chabad Telethon, Children’s Bureau, City of Hope, Red Cross, Literacy Among Youth (through Simon Group Shopping Centers), Breast Cancer (through Macerich Shopping Centers), Muscular Dystrophy Association, AIDS Walk LA, AIDS Walk NY, Project RED, New York Cares, Big Sister Association of Greater Boston, Susan G. Komen for the Cure®, Smokey Bear, The Taylor Family Foundation and Crohn's and Colitis Foundation of America.

Sustainability at EYE

As an accountable Out-of-Home media operator, EYE takes its responsibilities to the environment and the community seriously. EYE is committed to sustainability and adopting practices that reduce our impact on the environment and set a standard within the Out-of-Home media sector. Click here to view EYE’s Sustainability Policy.