Eye Plus

Eye Plus encompasses Inlink – a digital media solution of display screens in and around Premium Commercial Towers in Sydney, North Sydney, Melbourne, Brisbane and Adelaide.

Product

Elevators screens

- Hallmark product

- Standard screen size is 15 inch

- Larger buildings, 30-70 stories

- Viewer engagement: 46 secs average ride time

- High recall, high frequency

- 84% of network

Elevator waiting areas + lobby screens

- Complimentary product

- Standard screen size is 26 inch

- Smaller buildings, 15-30 stories

- Viewer engagement: 16 secs average wait time

- High impact, high recall

- 16% of network

Content

- 50% News, Entertainment, Sport and Weather from Fairfax Digital

- 50% Full Motion Digital Advertising

Frequency

- Campaign Length: 4 weeks average

- Broadcast Time: 7am to 7pm weekdays

- Frequency: Once every 2 minutes, total 30 minutes broadcast time per day, per screen

- Impressions: 3600 monthly, 180 per day per screen

- Loop: 12 category exclusive advertisers (max). Total size of loop: 24 (50% news and 50% ads)

- Ad length: 10 seconds standard (5 & 15 second ads accepted)

Effectiveness

Opportunities to see

Screens in elevators: 6.8 per day (average trips up and down in elevator per day)

Screens in elevator waiting area: 4 (average trips up in elevator per day)

Recall

43% (Average over 4 Roy Morgan Studies 2001 to 2006)